and what the form of media does to our sensibility and to human arrangements, rather than attending only to content. Now I toss that out to you as whether you think that is the beginning kind of generalization . . . 

Electric Man

McLuhan: I wish I had time to eulogize my friend Lou, but he is the type just to plunge right in here. So, well, for example—why not use examples? When you’re on the telephone, you don’t have a body. You’re a discarnate, disembodied intelligence. You have an image, acoustic, but no physical body. When you’re on radio or TV, you have no physical body. What do you think the effect of not having a body is on the user of the telephone or the radio or television? The effect is always a hidden ground; it’s never